A Chinese app becomes a competitive player
If you ask someone why they’re on TikTok, they’ll answer, “I don’t know, but I can’t stop scrolling!” This short-form video-sharing platform, founded in 2016 by the Chinese company ByteDance, confirmed Instagram’s theory that many young people are attracted to visual rather than written content.
The app’s strongest point is, of course, its perfectly programmed algorithm. In fact, it sometimes feels like the platform knows its users better than they know themselves. On this social network, you’ll find innovative recipes, complex choreographies, and probably your next favorite song.
